Rob formed Soda Financial Services following more than two decades with the Commonwealth Bank and a number of years with an Adelaide based finance and broking firm. As a finance professional, Rob has helped hundreds of individuals and businesses deliver both their business and personal goals over 27 years in the finance industry.

Rob's proven leadership experience together with his ability to identify better ways of structuring finance and understanding of a diverse range of industries and business enables Rob to provide an extensive personalised approach to debt funding for any purpose.

His expertise and knowledge of how to get things done proves invaluable for individuals and businesses in seeking the most optimal finance structures to assist with their capital needs.

Qualifications:

• Bachelor of Business, Banking & Finance University of South Australia

• Master of Business Administration, University of New England

• Diploma of Finance and Mortgage Broking Management - Kaplan

Memberships:

• Fellow of the Governor's Leadership Foundation

• Accredited member of the Finance Brokers Association of Australia Limited